“We didn’t do anything wrong, but somehow we lost”, with these words Nokia CEO Stephen Elop ended his speech as the 150-year-old Finnish multinational company got acquired by Microsoft. One can imagine that if a mobile giant like Nokia failed to survive and thrive in the competitive era, how difficult it could be for startups. According to a survey conducted by Forbes, 90 percent of startups fail. Yes, this is a hard and bleak truth.