In this episode of the Craft series, I speak to Caio Orio, Principal Brand Designer at Wise, about the role of craft, taste, and practice in modern digital product design. Drawing from his advertising background and work on global fintech products, Caio explains how craft goes beyond visuals to include strategy, care, and attention to detail. The conversation explores taste, open mindedness, brand consistency, design systems, AI, and building meaningful product experiences.