TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising provider, Google hopes to replicate its lead in the digital landscape on traditional living room screens, now it has shown its hand. This was made clear in a host of announcements made at Google’s recent Partner Leadership Summit where it announced several new TV ad products in DoubleClick For Publishers (DFP).
NYIAX has announced a $6.5m funding led by WestPark Capital, with the proceed from the seed round used to accelerate what it claims will be the first scaled media futures trading platform. The funding will be used to expand the company’s global reach and accelerate open trading on the platform, which it claims is currently being tripled by up to 40 publishers and advertisers, ahead of an earlier promised launch date by the close of 2017.
The media industry must interrogate the quality of the data available on the market, plus learn from the errors made in the ‘desktop internet era’ if they are to truly realize the potential promised by the digitalization of TV. That was consensus among panelists at a panel event hosted by The Drum and Alphonso, to help mark Advertising Week New York.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".