Ronan Hegarty

Waitrose is launching a new marketing campaign to drive its latest positioning as ‘The Home of Food Lovers’. The upmarket supermarket has chosen a sci-fi theme for its follow-up to its ‘The Perfect Gift’ Christmas ad. Launching today, ‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael as he travels in space and gets increasingly frustrated by the rations aboard his spacecraft. Throughout the ad he can be seen pining after and dreaming of his favourite real foods.

Bestway Group has announced that its co-founder, Mohammed Younus Sheikh, has died. The wholesale giant said it was making the announcement with “great sadness”. Sheikh, who was 79, known in the industry as Younus, was a central architect of the Bestway business who “played a defining role in shaping the group into one of the UK’s most successful and values-led organisations”, said Bestway.