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Rory Sutherland on Muck Rack

Rory Sutherland

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Deal, Sevenoaks
As seen in: The Spectator, Apple Podcasts, LinkedIn, MSN UK, The Guardian, The Telegraph, Wiley, Yahoo Canada, Yahoo News UK, Cambridge University Press & Assessment, TED and
Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
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Articles

Throw away your keyboard

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By Rory Sutherland Verified
| The Spectator Australia Verified
The older and more plutocratic among you may remember the unlamented business-class airline seat of the 1980s and 1990s. Every few years, major airlines would proudly announce the wondrous extra legroom available in their long-haul business class and the increase in the recline angle of the seat. And each time the experience got worse. You see, the person sitting in front of you now invaded ever more of your airspace when they reclined their own seat.
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My top tips for Andy Burnham

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By Rory Sutherland Verified
| The Spectator Australia Verified
I am cautiously optimistic about our new leader. For one thing, the fact that Mr Burnham went to Cambridge not Oxford, did not study PPE, is not a lawyer and did not grow up in Surrey makes him something of a diversity hire among our more recent UK prime ministers. This gives us hope. It is a near-universal law of problem-solving that you cannot think your way out of problems using the same mindset that created them in the first place.
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How to save Britain’s train stations

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By Rory Sutherland Verified
| The Spectator Australia Verified
As a more philosophical alternative to ‘You don’t have to be mad to work here, but it helps’, you occasionally see workplace posters which read: ‘Price. Speed. Quality. Pick any two.’ Unless you work on public infrastructure in the UK, of course, where the sign presumably ends: ‘Why not consult some lawyers and avoid all three?’ In 1922 Trumpington, in South Cambridge, briefly had its own railway station.
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