Rory Sutherland on Muck Rack

Rory Sutherland

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Deal, Sevenoaks
As seen in: The Spectator, Apple Podcasts, LinkedIn, MSN UK, The Guardian, The Telegraph, Wiley, Yahoo Canada, Yahoo News UK, Cambridge University Press & Assessment, TED and
Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
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Articles

In praise of Peter Murrell

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By Rory Sutherland Verified
| The Spectator Australia Verified
When people ask me what my politics are, I have to explain that I support a dwindling faction you might call the Terry-Thomas wing of the Conservative party. This faction dominated the party in the 1980s – the kind of spivvy garagiste who, no sooner was your back turned, would knock down a row of medieval cottages to open a Hyundai dealership. There were probably a few too many of them in the 1980s. Today we need them back.
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Variety is the spice of evolutionary life

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By Rory Sutherland Verified
| The Spectator Australia Verified
I would have enjoyed mathematics more at school if I’d known what the real value was. The benefit of studying maths isn’t numeracy at all: it’s creativity – a kind of benign neuro-diversity. A new set of eyes through which to see the world, and the priceless lesson that the best way to solve a problem is to redefine it. Many of the most interesting people I’ve met have been mathematicians. Nassim Taleb taught me a whole new way to look at statistical variance.
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Goodwill isn't a rounding error

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By Benedict Johnson, Ian Whittaker, Rory Sutherland Verified
| ahapartners.co
Ferrari trades at 25.8x EBITDA – Aston Martin trades at 2.9x (May 2026). Both make beautiful cars at the top of the same market. Both have rich heritage, motorsport pedigree and devoted customers ready and willing to pay six figures for the privilege. One business has held its identity, its discipline and its leadership for decades. The other has been sold, restructured, rebranded and rescued more times than is dignified to mention. The market knows the difference.
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