Rosamartina Schena on Muck Rack

Rosamartina Schena

As seen in: Wiley Online Library, Meditari Accountancy Research
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Articles

The competition between private label and national brand through the signal of Euro‐leaf

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By Domenico Morrone, Angeloantonio Russo, Rosamartina Schena
| Wiley Online Library Verified
The current study aims to determine the effect on consumer behaviour when an ecological signal, such as an eco-label, is provided on various food packaging. In particular, this work aims to understand the strategic role of the eco-label as a brand equity by introducing a new theoretical model of eco-brand equity from a consumer perspective.
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