CNN — Outer, an outdoor furniture company that says it makes “the world’s most durable and comfortable sofas,” has been popping up practically everywhere. From targeted ads on Facebook, #sponcon on Instagram and even alluring TV commercials, there’s a good chance you’ve caught a glimpse of Outer’s modular, well-designed and incredibly cushy-looking outdoor sofas and chairs (that also happen to be sustainably made) over the past six months or so.