Ross Fishman

I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate marketing programs that provide a comprehensive marketing and business development education designed to improve their skills and set them on a strong path to becoming rainmakers down the road. Studies show that young lawyers value quality professional development training, that is, training programs can reduce costly turnover.

Firm retreats are cyclical. When times are good and money’s flowing, firms are happy to spend money to get together, renew relationships, and refresh their culture with educational and social events. But during downturns, recessions, or a global pandemic, firms hunker down, hold their cash, and hope to ride it out. Travel budgets are slashed. Retreats are canceled or kicked down the road. I remember the “money’s no object” philosophy in the extravagant retreats in the 1990s and early 2000s.