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Ross Kernez on Muck Rack

Ross Kernez

New York
As seen in: Medium, MSN, Forbes, Newsweek, Yahoo Finance, Entrepreneur, Fast Company, Business 2 Community, HackerNoon, ReadWrite and
Covers:  Inbound Marketing, SEO, SEM, Marketing Strategy, B2B, B2C
Public Relations Company

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Ross Kernez’s Biography

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I am a technical marketer focused on opportunities driven by search. I specialize in Content Strategy, Audience Research, Link Building, SEO, Conversion Rate Optimization, and Marketing Strategy. I led the Strategy and Marketing teams thus covering Market Research, Content Strategy, Analytics, Inbound Marketing, Outbound Marketing, and on-page SEO. Outside of that role, I mentor startups on all things growth at Starta Ventures. You can find out more about me here www.rossk.com or on twitter @ro…

Ross Kernez’s Journalist Portfolio

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The Effects and Impacts of Coronavirus (COVID-19) on the Digital Marketing Industry.

The Effects and Impacts of Coronavirus (COVID-19) on the Digital Marketing Industry.

The digital marketing industry has emerged as a leader in surviving the economic waves of coronavirus 2020. C…

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Council Post: How To Effectively Use Search Intent In Your Content Marketing

Council Post: How To Effectively Use Search Intent In Your Content Marketing

Ross Kernez is Director of Search Marketing at Hpone, Mentor at Starta Ventures, and Founder of SEOMeetup. Mo…

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Three common mistakes that international founders should avoid

Three common mistakes that international founders should avoid

Very often founders tend to forget some crucial points when it comes to entering the American market.

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Caesarstone vs. Granite: Which is the Better Countertop for 2020? | Marble.com

Caesarstone vs. Granite: Which is the Better Countertop for 2020? | Marble.com

During the past few decades, granite countertops have risen to become the most popular choice of homeowners. …

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How to Do Cold Email Outreach: The Complete Guide

How to Do Cold Email Outreach: The Complete Guide

Cold outreach is part of doing business. At some point in every entrepreneur’s career, they’ve had to pick up…

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5 Ways To Power Your SEO With A Log File Analysis -

5 Ways To Power Your SEO With A Log File Analysis -

A log file analysis is a significant component of any SEO strategy, because it give you ground level data abo…

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Articles

What a Cash Flow Statement Really Tells You About a Business

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By Ross Kernez
| Yahoo Finance Verified
In many cases, investing cash flow is negative — especially for growing companies. That's because expansion usually means spending money upfront, before any returns come in. A company might build new facilities, invest in research and development or acquire competitors to gain market share. These moves reduce cash in the short term, but they're often necessary for long-term growth and staying competitive. So a negative investing cash flow isn't automatically a bad sign.
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What a cash flow statement really tells you about a business

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By Ross Kernez
| MSN Verified
Understanding a company's financial health takes more than just looking at profit, because a business can look successful on paper while still struggling to stay afloat day to day. That's because profit is an accounting measure — it's shaped by timing rules, estimates and non-cash adjustments. This is why the cash flow statement is one of the most important documents for understanding how a business really works.
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​AIDA Model: The Quiet Power Behind Great Advertising

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By Ross Kernez
| Forbes Verified
Ross Kernez, Director of Search Marketing at HPOne, marketer, online reputation expert, PR strategist, SEO guru, & CEO of Rossk Consulting. ​Ever notice how some ads just pull you in instantly, while others barely register? That difference usually isn’t random; it’s often the result of a simple but powerful framework called AIDA. The model has been around for over a century, which is kind of wild considering how much marketing has changed since then.
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Interview

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How is social media changing news?

Social media changing the way we consume news because we have over 2.4 billion internet users that share that information across the web.

How do you prefer to be pitched on stories?

I prefer to be pitched on stories via email.

What tools and software do you use to do your job?

My favorite tools are Ahrefs, Moz, Semrush, Asana, and Jira.