Hip-hop is a young person's game. The shape of the genreâ€”now as much as everâ€”is shaped by the young vanguard. In fact, with the advent of the SoundCloudÂ rap generation, the potentially defining talents of the moment skew even younger than usual; lists like this may already be losing their edge. That said, with the aging out of Kendrick and Drake, both of whom turned 30 this year, the title of best rapper in their 20sÂ is more attainable than ever with that pair out of the top two spots.
When weÂ took the pulse of the most powerful crews in rap last year, the stage was set for greatness, in particular from TDE, G.O.O.D. Music, and OVO. Assessing the terrain in 2017 tells a slightly different story. In the year ofÂ Damn, there's no question that TDE is dominant. But the course-correctingÂ More LifeÂ found Drake recovering from theÂ ViewsÂ critical slump just when he needed to. G.O.O.D. Music, wellâ€”it's 2017 and everything feels tenuous. Where is Mr. West? Who is Mr. West?
In late June, The-Dream released his collaboration with Fabolous, "Summer Body," meant to celebrate the clothing-liberated vacation months. If you didn't get the point and soundtrack your partying with the track, the new video spells it out for you: if you didn't press your hips up against someone else's hips while Terius Nash cooed wordlessly in the background, you weren't really alive in summer 2017. But luckily, there's still time.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".