Rouven Acquaviva on Muck Rack

Rouven Acquaviva

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Navigating global and local strategies: FUCHS’ journey in China and what other businesses can learn about their approach

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By Maude Pittet Nazaeno, Francesca Mereu, Philip Thomas, Rouven Acquaviva
| I by IMD
FUCHS SE has established itself as a significant international player in the specialized field of lubricants and functional fluids. This German multinational, with its global reach and diverse product range, has become an essential partner to industries worldwide. As the company navigates the complex terrain of the Chinese market, however, it meets a challenge familiar to many international firms: how to balance global strategy with local agility.
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