Roy Bingham

By Roy Bingham With nearly 80% of adults open to consuming cannabis in fully legal states and cannabis regulations loosening across the country, markets are continuing to develop at an ever-increasing rate. However, current legal markets differ greatly in how they’ve developed in terms of sales growth rates, product format preferences, consumption patterns and consumer tastes.

The Midwest is becoming a larger player in the legal cannabis marketplace as more states begin to legalize recreational use. Two of the most populated states, Michigan and Illinois, have legal markets that are skyrocketing. BDSA Retail Sales Tracking data shows that total 2021 sales in Illinois were around 70 percent higher than in 2020, while legal sales in Michigan totaled around $1.8 billion in 2021, roughly double the estimated legal sales in 2020.

News and Trends New research indicates these events will drive the global cannabis market. Image credit: Tinnakorn Jorruang | Getty Images July 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Figuring out where the cannabis industry is heading next is no easy task. The industry is filled with a seemingly daily deluge of noise and breaking news. But there are a handful of trends and events you should keep an eye on.