RTDNA Board

By Sheryl Worsley Chair, RTDNA Board of Directors As the nation witnesses the devastation sweeping across California in real time, I am reminded that we are vulnerable. I am also impressed by what I would call heroic efforts of reporters, video journalists, producers and others covering the fires responsibly, and with sympathy and compassion. When natural disasters strike, whatever the cause, local journalists jump into action in many cases for days at a time.

The metric is the message: How to get your news director to say ‘yes’ May 16, 2019 11:00 By Brandon Mercer, RTDNA Board of Directors We’ve all asked questions like: Can I have a raise? Should we go all-out on the big breaker, even if it’s out of our market? Why can’t my package be more than 90 seconds? Why are we doing layoffs, again? How come I have to turn a quick story after the morning show?

The metric is the message: How to get your news director to say ‘yes’ May 16, 2019 11:00 By Brandon Mercer, RTDNA Board of Directors We’ve all asked questions like: Can I have a raise? Should we go all-out on the big breaker, even if it’s out of our market? Why can’t my package be more than 90 seconds? Why are we doing layoffs, again? How come I have to turn a quick story after the morning show?