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Ruey Ku on Muck Rack

Ruey Ku

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Articles

Bulgari: The Story of O

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By Helen Xie, Jennifer Lin, Ruey Ku
| WARC
This case study shows how Bulgari, a luxury brand, created an original movie to launch its new product line in China. Luxury clothing & accessories Greater China Strategy Brand: BulgariBrand Owner: LVMHLead Agency: MECContributing agencies: Zenith, ChinaCountry: ChinaIndustry: Luxury clothing accessoriesChannels used:Content marketing, Mobile apps, online... WARC subscribers can sign in to keep reading Not a subscriber?
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