Rushnun Mahbub on Muck Rack

Rushnun Mahbub

As seen in: Dialnet - Universidad de La Rioja
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Articles

Content marketing in the digital era; Understanding the influence of blogs and articles in the beauty industry

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By Salma Akter, Anisur Rehman Rehman, Rushnun Mahbub
| Dialnet - Universidad de La Rioja
English This study aimed to measure the importance of blogs and articles as content marketing strategies in the beauty sector, focusing on their ability to enhance brand attitudes, engage consumers, and significantly shift their perceptions. This study uses three concepts: Content Quality (CQ), Engagement Factors (EF), and Consumer Perception (CP) to investigate the role of prolonged content, including blogs and articles, on the brand feeling of customers in the beauty sector.
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