If the marketing industry wants to attract the best talent in future it must do a better job at promoting itself as a career destination. “Marketing seems to be the in thing. It’s regarded as the centre of all the activity in a company and graduates think it’s an exciting and glamorous job.“This is a reflection on the huge volumes of applications for the handful of marketing positions at Cadbury, from a 1982 Marketing Week article on the state of the job market for graduates.
A new pitching process has been launched that is claimed to help brands find agencies better suited to meeting business objectives in half the time. Oystercatchers, which is owned by Marketing Week publisher Centaur Media, today (1 March) unveiled its ‘Modern Marketing Pitch’, which aims cut the length of time it takes for brands to find an agency from about three months to six to seven weeks.
The path from agency to brand owner is well worn but it is still a rarity to see senior marketers moving into leadership positions in agencies. Sarah Ellis, however, is doing exactly that, switching from a career in marketing at Boots, Barclays and most recently as head of marketing strategy at Sainsbury’s, to join creative agency Gravity Road as managing director. Ellis will join the agency’s leadership team, working across key clients including Sainsbury’s, B&Q and Mondelēz International.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".