Ruth Everett

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and reflect these changes. Catch up on the best reads of 2023 to give you plenty to reflect on as you move into 2024.

Advertisement Discover how to analyze the accessibility of your website's content, audit site speed and performance, and more using Chrome DevTools. VIP CONTRIBUTOR Ruth Everett 25 seconds ago ⋅ 18 min read VIP CONTRIBUTOR Ruth Everett SEO Testing Consultant at SearchPilot Bio Chrome DevTools is a free tool built into the Chrome browser. Its many features help you audit elements on your website in real time. Chrome DevTools is a powerful toolbox for technical SEO audits and is just a click away.

Learn about types of machine learning and take inspiration from seven real world examples and eight examples directly applied to SEO. VIP CONTRIBUTOR Ruth Everett 30 seconds ago ⋅ 20 min read As an SEO professional, you’ve heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning models from Google, such as BERT and RankBrain. These are all great applications of machine learning.