It’s the Victoria Day long weekend in Canada. For most people, that means the start of summer: barbecue season, cottage parties and beer (it’s not called “May Two-Four” for nothing…). But for me, this weekend is always a time of remembrance. The May long weekend was the time of our annual fishing trip to Dalhousie Lake. A cabin in the woods with no television or telephone, no running water except a single tap from the lake, and a woodpile out back for crackling warmth.
Spring always reminds me of the years I spent in Japan. The damp chill of Tokyo winter gives way to gentle warmth. There’s a sense of optimism in the way people walk, and a smile hovers at the corners of every mouth. It’s a wonderful time to be alive. In Japan, spring is also the season for festivals. Most celebrate nature, renewal, and transformation. Those may seem like innocent topics, but as every traveler knows, you sometimes get a little more than you bargained for.
I first read about Jasper Evans in a book by the explorer John Hare called Shadows Across the Sahara. Hare set out to retrace an ancient trade route from Lake Chad to Tripoli, a three month south-to-north crossing of the Sahara — 1,462 miles of barren desert known in the days of slavery as a place strewn with the carcasses of men and camels. The route was last crossed by Hanns Vischer in 1906, and no one had thought to attempt it since.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".