SaaS landscapes

Media SaaSification Posted Wednesday, March 11, 2026 12:00 am For media leaders willing to take the leap, the ‘SaaS-ification of media’ represents a path to stability, scale and long-term enterprise value.” The local media industry is at a moment of reckoning. For too long, we’ve relied on short-term revenue, fragmented (or no) go-to-market (GTM) systems and a churn-heavy sales culture.

In many media organizations, departments operate in silos. Sales focuses on closing. Marketing (or promotions) generates leads or brand campaigns. Operations delivers. And no one often owns the post-sale relationship. That structure worked when media sold inventory, but not when you’re trying to build long-term advertiser value.” Implementing the change Diagnosing the problem is only half the battle. The real work, and the real opportunity, comes in implementing change.

Posted Wednesday, January 21, 2026 12:00 am To help local media companies assess their go-to-market (GTM) maturity and readiness for recurring revenue growth, I created the ‘SaaSification GTM Audit,’ a diagnostic tool that evaluates how closely your organization aligns with proven SaaS GTM principles.” You don’t need to have a SaaS tech stack to track your KPIs. Start with a simple spreadsheet and baseline your numbers.