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Sabela Ojea on Muck Rack

Sabela Ojea

Verified
(She/Her)
New York
As seen in: Mergermarket, MSN, MSN Money Canada, The Athletic, Bloomberg News, Daily Mail, Reuters, The Wall Street Journal, The Wall Street Journal (China), The Wall Street Journal (Japan), Yahoo Canada and
Covers:  Retail, beauty, fashion, luxury
Award-winning business journalist based in NYC. Formerly @WSJ, @Reuters • sabelaojea.contact@gmail.com

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Sabela Ojea’s Biography

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I’m an award-winning corporate finance reporter with six years of experience covering business news and
developing enterprise stories for The Wall Stret Journal, with a special focus on the retail industry. In 2024 I won the Best in Business’ SABEW award for the WSJ enterprise feature ‘The Estée Lauder Family Built a
Beauty Empire. A Succession Rift Threatens It.’ I started my careet at Reuters in 2018, where I worked on multimedia stories and covered general news. I’m fluent in English, Spanis…

Sabela Ojea’s Journalist Portfolio

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The Estée Lauder Family Built a Beauty Empire. A Succession Rift Threatens It

The Estée Lauder Family Built a Beauty Empire. A Succession Rift Threatens It

Succession planning. Business mistakes. Inside an American dynasty that has lost $15 billion in wealth this y…

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As Beauty Giants Look to Downsize, Chinese-based Proya Cosmetics Looks West for Growth

As Beauty Giants Look to Downsize, Chinese-based Proya Cosmetics Looks West for Growth

At a time when most global beauty conglomerates are looking to slim down their portfolios, one Chinese compet…

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Consumers Keep Paying Higher Prices for Detergent, Toothpaste

Consumers Keep Paying Higher Prices for Detergent, Toothpaste

A1 story: Consumers continue to absorb higher prices for Pampers diapers and Tide detergent, boosting quart…

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Americans Can’t Get Enough Deodorant These Days. ‘I’m Obsessed With It.’

Americans Can’t Get Enough Deodorant These Days. ‘I’m Obsessed With It.’

A-Hed: How many kinds of deodorant does anyone really need? For most people, the answer is one. Not for Rene…

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Flight of Former King Raises Pressure to Reform Spain's Monarchy

Flight of Former King Raises Pressure to Reform Spain's Monarchy

Retired King Juan Carlos I was once widely respected in Spain as the man who helped steer the country from di…

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Luxury-Hotel Owner Opens Her Doors to Coronavirus Patients

Luxury-Hotel Owner Opens Her Doors to Coronavirus Patients

It's been more than a month since Maraya Perinat closed the doors to paying guests at the Cotton House Hotel,…

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Articles

US consumer companies turn to Europe as McCormick-Unilever deal powers record cross-border M&A volume – Dealspeak North America

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By Sabela Ojea Verified, Akshaya Hari
| Mergermarket Verified
When the UK’s Unilever sold its sauces, condiments and seasonings business for USD 42.7bn to US conglomerate McCormick earlier this year, it captured two of the strongest currents in the consumer sector. First, it showed the increasing appetite US buyers have for European brands. Second, it underscored how European conglomerates are undertaking a growing wave of corporate carveouts that is putting prized assets on the market.
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モデルは45～55歳、X世代狙う米コスメブランド－若年層重視を見直し

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By Sabela Ojea Verified
| Bloomberg News Verified
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
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CoverGirl Stops Chasing Gen Z to Focus on Middle-Aged Women

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By Sabela Ojea Verified
| Bloomberg News Verified
Illustration: Berta Vallo for Bloomberg Businessweek (Bloomberg Businessweek) -- A decade ago, a rising star named Zendaya was tapped to be the new face of CoverGirl at 19 years old.
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Interview

How do you prefer to be pitched on stories?

Via email

When's the best time to pitch you?

Morning

Awards

SABEW Best in Business Award on Estee Lauder Succession Story

2024 - Retail

Retail winner – The Wall Street Journal; Estee Lauder’s Succession Rift This is a masterwork that gave readers a comprehensive inside look at a secretive family on a subject they never, ever talk about publicly. It also served as an examination of the rise and (perhaps) fall of an American corporate institution. Incredible reporting. Deeply reported, deeply sourced…and doggedly pursued…a story about a corporate institution that unmasked what was never said publicly–this is journalism combining data and detail with a definitive tale that allowed listener engagement.

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