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Sadia Afrin Shayla on Muck Rack

Sadia Afrin Shayla

As seen in: The Business Standard
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Articles

Living Blue: The brand that reintroduced indigo cultivation in North Bengal

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By Rafia Tamanna Verified, Sadia Afrin Shayla
| The Business Standard Verified
The year was 2006, when an Indian fashion designer, Tushar Kumar, arrived in Rangpur as a consultant on a CARE Foundation project to train and supervise local artisans. During his visit, a shrub-like plant caught his attention. When the villagers were asked about the tree, none of them could identify it, instead, everyone in Rangpur referred to the  herbaceous plant as "Malkhari." Tushar identified the tree as "indigo," and it turned out that its use is not limited to daily activities.
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