Sagi Solomon

As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind! Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes their much-anticipated annual Internet Trends Report.

Traditional sales approaches start with push marketing – essentially, this calls for using interruptive media to push your products at as many people as possible, hoping to persuade buyers. It’s what advertising relies on, and it’s outdated. Social selling, on the other hand, uses social media to develop relationships with people as part of the sales process.

Having a website is a lot like running a farm. It’s not enough to just plant your crops and hope they grow. If you want a great harvest, you need to plow the soil, till it, distance your seeds, and fertilize your crop regularly. Similarly, you can’t just build a site and leave it there like it’s some kind of magical portal through which revenue flows. You have to actively do everything you can to make it as visible as possible on search results. Getting that result requires tender love and care.