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Sahil Chopra on Muck Rack

Sahil Chopra

As seen in: Nature, The Economic Times, The Times of India, Firstpost, Flipboard, Outlook (India), Science Magazine, Financial Express, Khaleej Times, EIN News and
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Articles

How can brands capitalise this festive marketing using influencer marketing

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By Sahil Chopra
| Adgully Verified
Authored by Sahil Chopra, Founder and CEO, iCubesWire The festive season in India is around the corner, and for brands, it’s the biggest window of the year to catch attention and build recall. Your audience is ready to spend, discover, and celebrate. However, the challenge is how does a brand stand out when almost all brands are trying to do the same thing at the same time? And this is just the kind of challenge that influencer marketing solves. Influencers have become today’s word of mouth.
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Influencer marketing autocracy - Influencing the influence of the influencer

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By Sahil Chopra
| Flipboard
13 hours ago With the right tools, it's easier than ever to make extra money outside of your 9-5. More than half (52%) of U.S. adults now use artificial intelligence large language models like ChatGPT and Gemini, making LLMs one of the fastest-adopted technologies in history, according to a new survey from Elon …
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HT Syndication: Influencer marketing is making a big impact on India's small towns

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By Sahil Chopra
| HT Syndication
India, Jan. 9 -- Influencer marketing is no longer just a big-city thing in India. It has taken even the country's small towns and rural areas. The sole reason behind this shift is the recent surge in regional content creators, who connect deeply with local audiences by speaking their language, both literally and culturally. The rise in regional content A regional revolution is on the cards for India's digital landscape.
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