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Sairah Ashman on Muck Rack

Sairah Ashman

  • Contributor, Forbes
  • Global CEO, Wolff Olins
London
As seen in: Forbes, LinkedIn, The Guardian, Adweek, The Drum, Campaign (UK), City A.M., PR Week, The Grocer, Campaign (US), Forbes España and
Just curious. CEO of @WolffOlins.
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Articles

Rising through life: Generational wisdom unlocked

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By Sairah Ashman
| BITE(Creativebrief)
The latest TEXxGreekStWomen event delved into the possibilities of generational exchange. Global CEO Wolff Olins Step into any modern workplace and you’ll notice something remarkable: for the first time in history, four generations, Baby Boomers, Gen X, Millennials, and Gen Z, are working side by side. It’s easy to focus on the friction points, but I see something more exciting: a once-in-a-lifetime opportunity to unlock and share intergenerational wisdom.
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O poder em aceitar a mudança! Setor de luxo reaprendeu a prosperar

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By Sairah Ashman
| Fast Company Brazil Verified
O primeiro semestre foi difícil para o setor de luxo, com queda nas vendas, lucros em baixa e demissões. Ainda assim, duas iniciativas recentes de marcas icônicas revelam os princípios que devem orientar o novo momento dessa indústria. A primeira delas é o “The Louis”, uma loja conceito em formato de barco, lançada pela Louis Vuitton.
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Learning to lead: how to stay on top of tech trends

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By Sairah Ashman
| Raconteur Verified
Business leaders must stay on top of any trend that could impact their business, their rivals, their customers or the market in which they operate. This is essential to staying competitive and making informed, strategic decisions. In today’s world, this often means being particularly alert to technology trends. But, given the pace of technological change, keeping up with these trends isn’t easy.
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