Authored by : Sajid Khan, Founder & Creative Head, AdVinciCode There was a time when the internet moved like a bonfire. One spark of a dance trend, a razor-sharp one-liner, or a perfectly timed meme, and suddenly a brand was everywhere. Marketing teams chased virality with the desperation of gold miners during a rush. The metric of success became velocity: how fast could a brand dominate timelines before the algorithm exhaled and moved on? But the internet has changed. Audiences have changed faster.