I'm sure you've heard the expression "keep it real." The expression advises you to be honest with others and yourself. However, it also provide the key to how all great communicators influence and inspire others. Great communicators, without exception, speak and write about real things rather than bloodless abstractions.
A client of mine recently asked my opinion concerning one of his own clients, a medium-sized business struggling with shrinking revenues. When I asked what they were doing to turn the situation around, he explained: "Well, two years ago they hired a management consultant to help them write a 90-page business plan.
Last summer, I explained ithat the Internet of Things was a huge and inconvenient and security risk because it "means that everything you own will be hackable, your usage of everything will be spied upon, and sometimes things will stop working for no discernible reason."
According to UC Berkeley neuropsychologist Rick Hanson, you can train your brain to experience more happiness on a daily basis through a series of short exercises performed during your workday and downtime. In his new book, Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence, Hanson explains that evolution left humans with a tendency to pay attention to the negative rather than the positive.
TD Bank is the world's 19th largest bank. It has 22 million customers and employs 85,000 people. I don't know how many of them work in marketing, but some of them should be, well, asked to find employment elsewhere. I recently called TD Bank to pay a bill via EFT.
Every entrepreneur needs courage. It takes courage to quit your day job. It takes cour age to start a business. It takes courage to remain flexible. It takes courage to pivot. It's fair to say that without courage, there would no entrepreneurs.
Getting fired is tough, especially when you don't know it's coming. If you've been getting lousy reviews, you can and should read the writing on the wall. If you're blindsided by a layoff, though, you'll end up hitting the streets (and competing for jobs) with rest of your clueless coworkers.
'A couple of days ago, my 10-year-old daughter came home from school in tears because some of the older girls had been talking about the worldwide wave of creepy clown sightings. While the sightings are urban legends in the making, McDonald's is taking them seriously enough to curtail appearances of their orange-haired bozo.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".