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Sam Freedman

As seen in: PoliticsHome, The Waterstones Podcast, MSN, MSN UK, The New York Times, Bloomberg News, Financial Times, The Guardian, The Telegraph, The Washington Post, Wiley Online Library and
Writes the UK's most popular politics Substack (samf.substack.com). New book - "Failed State" - now out buff.ly/3Pw9d2v.
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Articles

Burnham's Inheritance

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By Sam Freedman
| Comment is Freed
Four things determine whether prime ministers are successful. Three are about them. Do they have the requisite character and public presence for the job? Is there a clear guiding purpose to their administration? Can they put together a team to run a functioning operation? The fourth is context. What are the specific challenges they face and are they prepared to meet them? There’s been a lot of speculation about Burnham’s character and his likely appointments to senior roles.
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Farage's Folly

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By Sam Freedman
| Comment is Freed
When I wrote last week that Nigel Farage was struggling under the pressure of scrutiny, I didn’t expect it to manifest so quickly. Yesterday, in a somewhat panicked attempt to recapture the initiative he triggered a by-election in his Clacton constituency. Even had the other parties played along it was unlikely to work, as media and parliamentary investigations into his finances would continue anyway.
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The Badenoch Conundrum

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By Sam Freedman
| Comment is Freed
Here are three things that are all true: Kemi Badenoch’s personal ratings have improved significantly since last year. On Opinium’s job approval question she’s gone from -27% in May 2025 to -8% this month. Ipsos had her favourability below Keir Starmer and Nigel Farage in June 2025, but she’s now well ahead of both. As recently as last August, Farage beat her on a YouGov forced choice question about who would be the best prime minister, now she’s leading him by 38% to 17%.
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