Every once in awhile I like to take a walk down memory lane and highlight an old-school entrepreneur who isn’t typically talked about nowadays. Because people today are soft and we’ve completely lost our grit. I don’t think that people nowadays are inherently weak, it’s just that modern life is so much easier than say, the late 1800s when American capitalism was in its prime. And so, here is part 1 of The Epic Rise, a series on America’s grittiest, toughest business people.
Last week at Pizza & 40s, Kara Goldin, the founder of Hint, told a story that fired me up. The setup goes like this: In 2004, Kara Goldin was drinking 10 Diet Cokes a day, had bad acne, and was tired all the time.
“Can I actually have a job?” Theo Goldin, then an attorney, asked his wife. “I think what you’re doing is really, really important.”This was the beginning of a conversation most married entrepreneurs dread. “I don’t want to be your hubby who’s delivering cases to Whole Foods,” he continued. “Can I actually have a role in the company?”In 2005, while in her early 30s and already the mother of three children, Kara Goldin did something few people have the courage to do: she started a company.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".