Sam Silverstein on Muck Rack

Sam Silverstein

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Washington, D.C.
As seen in: Food Dive, Grocery Dive, Industry Dive, Yahoo Finance, Flipboard, Miami Herald, Yahoo, KGO-TV (San Francisco, CA), The Sacramento Bee, Lexington Herald-Leader, Fort Worth Star-Telegram, Marketing Dive, Tacoma News Tribune and
@GroceryDive reporter, @IndustryDive. Treasurer, @ASBPE. Former @SpaceNews_Inc staff writer. Alum, @AU_SOC, @SMPAGWU, @NPPAImmersion & @gwhatchet.
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Articles

Kroger links with TikTok on targeted ads Original

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By Sam Silverstein Verified
| Grocery Dive Verified
This audio is auto-generated. Please let us know if you have feedback. Kroger’s retail media unit said Friday that it is working with TikTok to enable advertisers to deliver advertisements directly to the grocer’s customers on the video-based social media platform. The collaboration allows advertisers to use TikTok’s self-service advertising system to target ads at Kroger shoppers based on purchase data.
Open in Who Shared View Duplicates (2) Issue with article?

How Kroger is leaning on pricing and stores to reset its value proposition

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By Sam Silverstein Verified
| Yahoo Finance Verified
This story was originally published on Grocery Dive. To receive daily news and insights, subscribe to our free daily Grocery Dive newsletter. When he addressed investors in March barely a month after becoming Kroger's CEO, Greg Foran said he intended to make improving the shopper experience a top order of business for the company — but pointed out that he had only had a chance to visit a handful of stores to judge conditions for himself.
Open in Who Shared View Duplicates (2) Issue with article?

IGA adds Affiliated Foods as licensed distribution center

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By Sam Silverstein Verified
| Grocery Dive Verified
This audio is auto-generated. Please let us know if you have feedback. Texas-based grocery cooperative Affiliated Foods has joined the Independent Grocers Alliance as a licensed distribution center, IGA announced Wednesday. Under the arrangement, Affiliated Foods will provide retailers with access to IGA tools designed to help community-based grocers compete, including marketing, advertising, operations support and private label programs.
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