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Sam Zahedi

As seen in: Experian, EIN Presswire, Total Retail
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Articles by Sam Zahedi

The Future of Retail Media is Off-Site

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By Sam Zahedi
| Total Retail Verified
Retail media has become one of the fastest-growing segments of digital advertising, giving retailers a valuable way to monetize their first-party data. For years, retail media networks (RMNs) have focused on high-margin, lower-funnel ad placements across their owned-and-operated (O&O) websites and apps. However, as that inventory reaches saturation, the next phase of growth is happening off-site.
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The identity problem RMNs can't afford to ignore

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By Hayley Schneider, Anne Passon, Sam Zahedi
| Experian
Retail media networks (RMNs) are on track to capture over $128 billion in ad spend by 2028, growing nearly 25% year over year​. But behind this rapid expansion, RMNs face a challenge that could slow their momentum: they lack the complete picture of their customers. Retailers sit on a goldmine of first-party data—loyalty programs, online purchases, and in-store transactions—but their customer view is often fragmented, incomplete, or entirely anonymous.
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Rewriting the retail playbook: Shoptalk 2025

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By Hayley Schneider, Sam Zahedi, Jeremy Meade, Anne Passon
| Experian
At this year’s Shoptalk, one thing was crystal clear: Retailers are no longer just competing on price or product—they’re competing on experience. And in that race, customer expectations are not just the starting line—they’re the finish line, too. Over three days of discussions, demos, and side conversations, Shoptalk 2025 delivered a fresh look at how brands and advertisers are adapting to an increasingly blended retail environment.
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ONEIRO FESTIVAL Brings World Class International DJs to Costa Rica

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By Sam Zahedi
| EIN Presswire
The festival commemorates DJ and producer Iván Céspedes and his love for electronic music SAN ANTONIO DE BELéN, COSTA RICA, September 12, 2022 / EINPresswire.com/ -- Electric Animals is pleased to announce the first edition of ONEIRO FESTIVAL, an electronic music festival that pays tribute to Iván Céspedes, DJ / Producer, founding member of the collective, and dear friend of the electronic music scene in Costa Rica, who passed away last year after fighting a battle against COVID-19.
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