If Martha Stewart Living were a person, it’d be living on its own for the first time now, learning how to throw dinner parties that don’t involve red, plastic cups and trying to make life as comfortable as possible. As the magazine enters its 27th year, editor in chief Elizabeth Graves is leading the way. Graves answered some of Adweek’s questions about the magazine industry today, defining success when it comes to print and digital, and spearheading a redesign of the magazine.
Startup Inmoji creates clickable branded icons (similar to emojis and stickers) that are used in messaging apps. Smartphone users who click through an Inmoji are greeted with everything from location-based services to ecommerce to ride-sharing services that they can instantly share with friends. An Inmoji could link to movie or concert tickets, Spotify songs or coffee coupons.
Two years ago, GE broadcast live footage on Periscope from drones across the world to showcase its facilities and energy infrastructure; last year, it did the same on Facebook Live. This year, GE’s weeklong Droneweek will air on Viceland, featuring GE’s energy themes: wind, solar, hydro, decentralization and sustainable cities. From Oct. 9 to 13 between 7 p.m. and 8 p.m., GE’s content will air as interstitial branded content during Viceland’s own drone-related shows.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".