Samuel Jeffery on Muck Rack

Samuel Jeffery

(He/Him)
Alberta, Córdoba
Covers:  Travel logistics, Argentina travel, Patagonia, South American tourism, Canada tourism, Canadian Rockies travel, rural life in Argentina, systematic investing, digital media, YouTube publishing
Doesn't Cover: Generic “Top 10” listicles, press releases without a unique story or data angle, sponsored content unrelated to my core topics, or unsolicited link exchanges.
Co-Founder, Samuel & Audrey Media Network. 250M+ Views. 2X World Travel Awards. Expanded Canvas Portfolios. Hotel Project in Argentina. Opinions ≠ Advice.

Interview

What was your first job as a journalist?

Expedia Canada

Have you ever used a typewriter?

yes

How is social media changing news?

Echo chambers galore.

Who's your favorite fictional journalist?

April O'Neil

What does it mean to be a journalist?

An obligation to bring the reader along on your journey.

What's the funniest news-related #hashtag you've seen?

I can't think of one off the top of my head.

How do you prefer to be pitched on stories?

No strong preference truth be told.

What tools and software do you use to do your job?

final cut pro

What's your favorite social network?

I don't like any of them and value time offline.

Who do you wish followed you?

Ray Dalio

Why did you become a journalist?

To share with others the joy of travel from a boots on the ground perspective.

Did you work for your high school newspaper? If so, what did you do there?

No

What story are you most proud of writing or working on?

Highlighting small-town BC as underrated travel destinations.

What advice can you offer to aspiring journalists?

Start now.

When's the best time to pitch you?

24/7

What's the best pitch you ever got?

Repeat projects from Germany and Nova Scotia.

What's the worst pitch you ever got?

You can come review our property by staying and paying full price.

What's your favorite drink?

malbec

When you're not at a computer, where are you most likely to be?

Outdoors hiking or meditating.

Aside from your own, what's your favorite publication to read?

investopedia.com

What's the most common misperception about your beat?

We don't have a base after being nomadic for so many years.

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