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Learn more about Muck RackSamuel Jeffery is a Canadian travel media publisher, writer, video creator, and investing research writer with 15+ years of experience in independent digital media.
He is the co-founder of the Samuel & Audrey Media Network, which includes travel websites, bilingual YouTube channels, photography archives, Argentina coverage, and quantitative finance writing. His projects include Nomadic Samuel, Samuel & Audrey, Samuel y Audrey, Che Argentina Travel, Building a Life in Argentina, and Picture Perf…
In partnership with iambassador, Emilia Romagna Tourism, and Costa Brava Tourism, Samuel & Audrey executed a cross-border digital marketing campaign that redefined destination storytelling. The project, which culminated in winning "Europe's Leading Marketing Campaign" at the 2017 World Travel Awards, focused on the intersection of culinary heritage and digital media. Key Contributions: Produced multi-platform video and editorial content showcasing the culinary links between Italy and Spain. Generated verified organic reach in the millions, leveraging the Samuel & Audrey network. Served as a primary case study for the effectiveness of professional influencer marketing in the European tourism sector. worldtravelawards.com/award-europes-leading-marketing-campaign-2017
In collaboration with iambassador and VisitBritain, Samuel & Audrey served as key content partners for the #24HoursInUK digital campaign, which was honored as 'Europe's Leading Marketing Campaign' at the 2018 World Travel Awards. Key Contributions: Strategic Regional Coverage: Samuel executed a dedicated content series focusing on Northern Ireland, while Audrey produced comprehensive guides for London, showcasing the diversity of the UK travel experience. Multimedia Storytelling: Produced high-impact video and editorial content that highlighted both the urban culture of London and the rugged landscapes of Northern Ireland. Global Reach: Leveraged the Samuel & Audrey network to drive international engagement for the British national tourism board, successfully integrating government-level marketing objectives with authentic, creator-led storytelling. worldtravelawards.com/award-europes-leading-marketing-campaign-2018