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Sanam Yar

As seen in: The New York Times, Terra, The Independent (UK), Chicago Tribune, Infobae, Sydney Morning Herald, The Toronto Star, Bustle, The Age, The Irish Times and
alive girl, journalist / writing in @nytimes, @nymag, @archdigest, etc.

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Articles

Padel Up - Bal Harbour Shops

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By Sanam Yar
| balharbourshops.com
By Sanam Yar It’s been called many things: tennis’s cool younger sister, pickleball’s posher, privileged cousin, and even the new golf. And rightly so: padel is one of the fastest-growing sports in the world. Invented in the 1960s in Acapulco by the Mexican businessman Enrique Corcuera, it really took off there in the ’80s, then exploded in popularity in Argentina and Spain in the ’90s. Its reach has even migrated to Scandinavian countries like Sweden.
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Gen Z Americans Embrace Nostalgia With Miffy, the Dutch Bunny

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By Sanam Yar
| The New York Times Verified
Three years ago, Nancy Miah had never heard of the fictional, Dutch, poker-faced bunny known as Miffy. Now, she calls herself the “Miffy Queen.” Every time Ms. Miah, a content creator in New York, visits Amsterdam with her Dutch boyfriend, she stocks up on Miffy products. “I would buy a bunch of Miffy stuff, and people would ask, ‘Where did you get that, what is that?’” she said. Now her friends, who previously had zero interest in collecting cute characters and toys, are obsessed with Miffy merch.
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Gen Z Americans Embrace Nostalgia With Miffy, the Dutch Bunny

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By Sanam Yar
| The New York Times Verified
Style|Down the Rabbit Hole With Miffy https://www.nytimes.com/2023/10/16/style/miffy-dutch-american.html Hordes of young adults in North America are embracing joy and childhood nostalgia with Miffy, a poker-faced, fictional, Dutch bunny. Three years ago, Nancy Miah had never heard of the fictional, Dutch, poker-faced bunny known as Miffy.
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