Sande Friedman
(She/Her)
Philadelphia
Covers:
Wine, cider, wine education, natural wine, specialty food, cheese, artisan cheese, beverage innovations, food culture, beverage culture
Interview
Have you ever used a typewriter?
Yes
How is social media changing news?
More informed doesn't necessarily mean better informed.
Who's your favorite fictional journalist?
Hildy Johnson
How do you prefer to be pitched on stories?
Open to whatever works
What tools and software do you use to do your job?
Microsoft suite, Canva, Slack, Trello, Dropbox, so many kore.
What's your favorite social network?
Substack
What story are you most proud of writing or working on?
I am working on a book draft about natural wine in Vermont.
What advice can you offer to aspiring journalists?
Do what feels important to you, and be creative in how you do so.
When's the best time to pitch you?
Anytime!
What's the worst pitch you ever got?
Covering a winery that was two hours away, not my style of winemaking, and was a quarter the usual rate.
What's your favorite drink?
Wine
When you're not at a computer, where are you most likely to be?
Running or hiking with my two dogs.
Aside from your own, what's your favorite publication to read?
Pipette, Runner's World, NYT Daily, Betches Media, Defector
What's the most common misperception about your beat?
That wine is exclusive, elitist and showy - not my style!
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.