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Articles by Sandeep Sawant
Doctors Urge Caution As Heat-Related Illnesses Rise Among Adults & Children
Navi Mumbai: As temperatures soar, doctors are witnessing a rise in heat-related illnesses among both adults and children. Experts stress the importance of hydration, sun protection, and dietary precautions to prevent heat exhaustion, dehydration, and other complications.
Gillette: Soldier for women
This case study explains how Gillette, the shaving brand, created a social movement to appeal to men and win back respect for men in a difficult social climate in India. Shaving products India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Procter & GambleLead agency: BBDO IndiaBrand: GilletteCountry: IndiaIndustry Shaving productsChannels used:Content marketing, Earned media,... WARC subscribers can sign in to keep reading Not a subscriber?
Johnson's Baby: Share the language of love
This case study sets out how Johnson's Baby, the baby care brand, improved its brand metrics by urging Indian mothers to donate their old baby items to less privileged families. Baby care India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Johnson & JohnsonLead agency: BBDO IndiaBrand: Johnson's BabyCountry: IndiaIndustry Baby careChannels used:Content... WARC subscribers can sign in to keep reading Not a subscriber?
Gillette: Shave or Crave
This case study describes a campaign by Gillette, the shaving brand, which used women's preference for clean-shaven men to increase sales of its premium razor product in India. Shaving products India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Procter & GambleLead agency: BBDO IndiaBrand: GilletteCountry: IndiaIndustry Shaving productsChannels used:Cinema, Content marketing, Earned... WARC subscribers can sign in to keep reading Not a subscriber?
Smear campaigns distort truth about Lavasa project: Lavasa spokesperson
Time and again, malicious allegations have been leveled against the Lavasa project and a recent article published in DNA headlined, ‘Don’t blame environmental rules for Lavasa’s failure’ (July 16, 2018), is no different. In the article, the authors insinuate that the Lavasa project is illegitimate. This is just partisan rhetoric that runs contrary to the facts.
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