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Articles by Sandra Coan
Pro Tips on Growing Your Family Photography Business
Join Elena S. Blair and Sandra Coan to learn how to build your family photography business into something that will prosper and thrive! Family photographers create memories and heirlooms for their clients, and you should value what you do for your families.
15 Photography Pros Share How They Prep For Shoots
All of the best photographers in the world have one thing in common: preparation. Think about this scenario: you work your butt off, and then one day, out of the blue, your dream client comes knocking. Whether it’s shooting the cover for Newsweek (a la Gary Knight), or an editorial spread for major fashion magazine (a la Emily Soto), how do the world’s top working photographers get in the right mindset?
Why Good Marketing Starts With a Strong Brand — Sandra Coan Education
I recently asked the people in my Facebook group what their number one struggle was when it came to their business. The overwhelming answer was marketing. Marketing is important. We all know it. But it can also be confusing and many of us don't even know where to start. Is it best to market on Social Media? On your website? What about newsletters? Or Ads? Once you figure out where to focus your energies, then how do you know what to say? Especially if you don’t want to come across as “salesy” or pushy.
What is the Best Lighting for Photography? A Beginner's Guide to Light
If photography means writing with light, then lighting gear is a photographer’s pen. Adding lighting gear to a photography kit opens up endless creative possibilities to play with shadows, create a glow, or add that sparkle. But understanding lighting is also one of the trickiest tasks for new and intermediate photographers to tackle. So what is the best lighting for photography?
Strobes and Flash with Film VS. Digital Photography — Sandra Coan Education
The lag-time between shooting and seeing results that we film photographers endure is so hard, especially when you are learning something new!! When I first started with strobes I would practice with my digital camera to see if I was getting it right. I wanted the feedback right away! Here is what I learned. Digital and film react to light very differently. When I meter my film for strobes, I meter just like I would if working with window light.
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