MILAN — Italian designerNiccolò Pasqualetti is to mark his fashion brand’s debut into fragrances at Pitti Fragranze, the Florence-based trade show dedicated to niche perfumery scheduled to run Sept. 11 to 13 at the Stazione Leopolda location. The move builds on Pasqualetti’s ties with the Italian city and the Pitti Immagine organization, as it follows his attendance as guest designer of Pitti Uomo’s edition in June 2025, when he showed his first men’s collection.