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Articles by Sanika Gothivarekar
CPG research to guide your brand
Lately, we’ve been trying to get inside the minds of our shoppers. We’ve been closely monitoring consumer behavior to understand how shoppers research brands and products and, ultimately, what drives their CPG purchasing decisions. In recent years, we’ve seen that ‘convenience’ and ‘product benefits’ have replaced ‘brand name’ more and more as a driving decision factor.
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Social media: As much for shopping as for socializing
Since the pandemic began, we’ve sat at home on our couch bingeing everything from Tiger King to Love is Blind (remember that show?!) But we’ve also spent a lot of time mindlessly scrolling. According to our research, 84% of consumers agreed or strongly agreed that their time on social media has increased significantly since the pandemic started. And to complete the holy trifecta of couch-sitting, streaming and scrolling, a lot of people were also shopping.
Emerging apparel trends to watch out for
From sustainable fashion and recyclable clothes, to how social media has become the new shop window, we were curious what the latest consumer sentiments are as related to clothing. So we surveyed 24,000 members of the Influenster Community to discover the latest apparel trends on the rise. Almost 40% of respondents said they’re still shopping just as much as before the pandemic, and 17% are shopping even more. But what are they buying? And how are they buying?
COVID, one year later: A look forward for retail
One year. It’s been one entire year since the World Health Organization declared COVID-19 a global pandemic. During this time, we’ve been compiling and analyzing shopping data and consumer survey research to see how our industry has evolved during this ~unprecedented~ time. These behind-the-scenes insights into consumer behavior have given us a look into how COVID-19 has changed shopping and retail in real time.
10 key Instagram benchmarks you should use in 2021
As every social media manager knows, there is a lot more to the success of an Instagram post than just the likes it gets (especially as Instagram is that posts receive from followers). From engagement rate to follower count increases, there are a ton of metrics to track. Even if you do know how to measure a certain metric, do you know what that metric should look like for success?
A look back at 2020 shopping trends
Looking back on 2020, one thing is certain: The year didn’t plan out like anyone expected. The unprecedented events of the COVID-19 pandemic have affected the health and safety of billions globally, and changed nearly everything about how we work and live. As a result, many shopping behaviors have shifted. Over the past few months, we’ve discovered that nearly half of shoppers have changed what they look for in apparel, food, beverage, health, and beauty items because of COVID-19.
5 ways COVID-19 has changed food and beverage shopping habits
If you’ve opened Instagram in the past several months, you’ve seen at least one sourdough loaf, a banana bread, and a fancy home cooked meal. For many people, their home has become their office, gym, living space, salon, and everything in between. We’ve seen that more time at home means extra time in the kitchen. And, that’s changing how consumers shop for food and beverage products.
Industry trends Archives | Bazaarvoice
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How COVID-19 is still impacting shopping behaviors
When COVID-19 was declared a global pandemic in March, few expected that six months later we’d still be dealing with its effects, or that it would have such an impact on every aspect of our lives, including how we shop.
How shopping on social media evolved during the pandemic
In a recent blog post, we explored how consumers’ social media behavior has changed during the pandemic. While under lockdown and working remotely, people in North America and the UK are consuming social media a lot more than they were before the pandemic (no surprise there!). But what about shopping behaviors? As brick-and-mortar stores around the world have either temporarily closed, are limiting capacity, or completely shut down, have consumer shopping behaviors changed? The answer is yes.
The state of social media behavior in 2020
From an ever-evolving pandemic and countrywide shutdowns, to political conversations and civil unrest, our day-to-day behaviors look a bit different in 2020. Grocery shopping, going to the gym, and even (especially) scrolling through social media are completely different now than they were in early March. With all of these societal changes, the role of social media continues to serve as different outlets of expression, escapism, and information.
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