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Sanji Johari on Muck Rack

Sanji Johari

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[Report] 2023 State of SaaS Pricing: How B2B Leaders Use Pricing to Come Out on Top

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By Kyle Poyar, Sarah DeVries, Sanji Johari
| OpenView Blog
If you cast your mind back to a decade ago, most SaaS companies treated pricing and packaging as an afterthought when it came to their growth strategy. They would often focus their time and budget on customer acquisition first and then retention. In 2023, that’s changed. In fact, over 94% of B2B SaaS pricing leaders update pricing and packaging at least once per year, with almost 40% updating as often as once per quarter.
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