Sanket Singh Sengar on Muck Rack

Sanket Singh Sengar

As seen in: World Trademark Review, Intellectual Asset Management
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Articles

Securing Registration for Non-Traditional Trademarks in India

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By Ishani Chandra, Tanvi Srivastava, Sanket Singh Sengar
| Intellectual Asset Management Verified
This is an Insight article, written by a selected partner as part of IAM's co-published content. Read more on Insight Introduction to non-traditional trademarks Does this shade of blue (Figure 1) or this red-soled heel (Figure 2) ring a bell? This shade of blue, also more popularly known as the ‘Tiffany Blue’, has been associated with the brand Tiffany & Co since at least 1845 and is probably the most powerful source identifier in today’s world.
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