Sanobar Syed
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Pharmaceutical Business Strategy and Forecasting Creating insights from market research
Author: Sanobar Syed, Associate Director, Beigene In the increasing uncertainties and volatile market, pharmaceutical companies have to rethink their approach to forecasting in oncology. When projections are misaligned, pharma companies will have to answer shareholders. But when forecasters get it right, manufacturers can optimise resources to fit the opportunity and produce plans that deliver innovative medicines to patients who need them.
Overcoming Forecasting Challenges in Cell and Gene Therapies
Forecasting is a vital activity that supports a range of key business decisions across a broad range of stakeholders in pharma and medtech. And it is not just about crunching numbers; it’s about interpreting data effectively and using it to make informed decisions promptly.
Building blocks for a future-ready healthcare
The year 2023 has just paved the way for a new future. We have almost fully recovered from the aftermath of the unprecedented pandemic and in the past few years, pharma companies have realised the importance of data. To quote British mathematician and entrepreneur Clive Humby, data is indeed the ‘new oil for pharma companies’ and much more than that.
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As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Sanobar
Contact Sanobar, search articles and posts on X, monitor coverage, and track replies from one place.
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