Sara Lavenduski

End-buyers’ purchasing of promo extends beyond just the products. That’s the message from Mike Fossano, president of Premier Communications Group (asi/298496), who, in a Quick Hit video on the ASI Learning Network, advises leading with thoughtful queries about the experience a specific client is looking to create, and letting the items follow. “When you do that, you’re no longer selling items,” he says. “You’re helping to solve a branding and engagement challenge.

Key Takeaways • Galaxy – More Than Balloons (asi/55675) has hired industry veteran Devin Martin as national sales manager. • She’ll oversee the supplier’s independent sales rep network and lead national key account management. • Martin brings a broad background spanning multiple promo firms. Galaxy – More Than Balloons (asi/55675) has appointed industry veteran Devin Martin to the position of national sales manager, effective Aug. 10.

Key Takeaways • Galaxy - More Than Balloons (asi/55675) has hired industry veteran Devin Martin as national sales manager. • She’ll oversee the supplier’s independent sales rep network and lead national key account management. • Martin brings a broad background spanning multiple promo firms. Galaxy - More Than Balloons (asi/55675) has appointed industry veteran Devin Martin to the position of national sales manager, effective Aug. 10.