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Sarah Ebner on Muck Rack

Sarah Ebner

Verified
  • Executive Editor and Director, Editorial Growth and Engagement, Financial Times
London
As seen in: Financial Times, Medium, MSN UK, Irish Daily Mail, The Telegraph, The Times of Israel, Nieman Lab, Journalism.co.uk, The Pool UK, The Jewish Chronicle, The Manila Times and
Award-winning journalist, now executive editor/head of newsletters @FT Also a long-suffering fan of @spursofficial Sign up for my newsletter, One Must Read ⬇️
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Articles

The rise of explainers as an audience growth strategy

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By Sarah Ebner Verified
| Digital Content Next
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the best way for modern media organizations to thrive. The concept of moving from “what happened” to “why it matters” can be seen  across legacy media companies, as well as news creators.
Open in Who Shared Issue with article?

In an AI world, human voice is media’s competitive edge

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By Sarah Ebner Verified
| Digital Content Next
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct relationships are key, it is time to think more carefully about voice and authenticity. Anonymous newsroom voice may be costing more than many organizations realize.
Open in Who Shared Issue with article?

“Affiliation, not just access”: Newsrooms try to move beyond membership to a focus on “belonging”

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By Sarah Ebner Verified
| Nieman Lab Verified
The Texas Tribune, Die Zeit, and Daily Maverick are thinking about richer participation that helps readers not just feel informed, but connected. Facing declining trust, unreliable social platforms, and search traffic weakened by AI summaries, the media industry is looking for a deeper way to hold onto audiences. Could the answer be a sense of “belonging”?
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