How to beat the high cost of cultureHow to beat the high cost of cultureLast month, I invited my daughter’s friend to join my family on an afternoon trip to the Ontario Science Centre. The kids had a blast, particularly in the amazing hands-on play area KidSpark, designed for the under-eight set. The girls constructed a roof with foam blocks, rocked out to “Shake It Off” on a mini-stage and arranged plastic organs in a faux cadaver. Did they learn any science?
Changes to Ontario law reflect our society’s evolving notion of parenthoodBack in 2010, Jennifer Mathers McHenry had a health scare while giving birth to her first child. Her heart rate plummeted, and for a while it wasn’t clear if she was going to pull through. Her wife, Kirsti Mathers McHenry, at her side, was terrified. She was also struck by a distressing realization: if Jennifer had died in childbirth, Kirsti might not have been able to take their baby home.
The story behind her search for her familyThere was always something mysterious about Jessica Rose. When she became the art director of Toronto Life almost 10 years ago, she had never worked at a magazine before.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".