It is no longer enough to market healthy food as healthy – consumers are increasingly seeking indulgence. In fact, labelling food as healthy can actually have negative repercussions for a business as the trend is changing from hiding nutritious ingredients in foods to displaying them differently and improving their aesthetic. And this is a great opportunity for advertisers. Healthy meals have greater appeal if they accompany a narrative, a surprise or provide emotional gratification.
As health and wellness trends have shifted towards experiences that activate the mind, body and soul, we look to new ways to destress and relax. When I heard about a place called Modrn Sanctuary that offered something called crystal bed therapy, I was instantly intrigued. Through the website I began reading about this type of non-tangible, non-Western healing, promoting spiritual, emotional, mental and physical healing. With one click I threw away all my skepticism and booked an appointment.
I am the biggest fan of technology, and infinitely interested in the way our relationship to our devices is evolving and advancing. But sometimes, the products being sold can feel a little… dry. Let’s put it this way: there are only so many smart radiator valves anyone can get excited about. And so, when I came across new brand Soda, I was excited to breathe in the fresh air they are offering.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".