Sarah Vizard on Muck Rack

Sarah Vizard

Covers:  Marketing, Media, Technology, Advertising, Digital Disruption, Careers, Business and Finance, Ad tech

News editor @marketingweeked Long-suffering @arsenal fan

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@scviz — 2,071 followers, 7,321 tweets

Nov 16, 2017

Direct Line's Mark Evans compares digital to meth: "Digital data is great to get a company talking about measurement but it can end up being the only conversation they want to have" #profitability

Nov 16, 2017

"TV's long term success makes it one of the safest risks in terms of media investment" says @gaintheory (and a handy chart to illustrate that) #profitability

Nov 16, 2017

According to @ebiquityglobal "TV delivers strong ROI and at scale". Data shows TV accounts for 62% of advertising profitability followed by print on 22%, radio and online video on 5%, outdoor 3% and online display 2% #profitability

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