Sarah Vizard on Muck Rack

Sarah Vizard

Verified
London
As seen in: Business Leader UK, Press Gazette, Marketing Week, The Grocer, Raconteur, WeAreTheCity, Greenmoney, Business-Journal
Covers:  Marketing, Media, Technology, Advertising, Digital Disruption, Careers, Business and Finance, Ad tech
Deputy editor-in-chief @businessleader. Formerly @raconteur and @marketingweeked. Ever anxious @arsenal fan

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Articles

HMV, Kodak, Nokia: How disruption undid these corporate icons

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By Sarah Vizard 
| Business Leader UK
Home Insights HMV, Kodak, Nokia: How disruption undid these corporate icons What went wrong at the market leaders who suddenly found themselves on the wrong side of history? Some of the most recognisable names in business have learned the hard way that past dominance is no guarantee of future success. HMV, Nokia and Kodak each built global reputations by shaping – and in some cases defining – their industries.
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HMV, Kodak, Nokia: How disruption undid these corporate icons

|
By Sarah Vizard 
| Business Leader UK
Home Insights HMV, Kodak, Nokia: How disruption undid these corporate icons What went wrong at the market leaders who suddenly found themselves on the wrong side of history? Some of the most recognisable names in business have learned the hard way that past dominance is no guarantee of future success. HMV, Nokia and Kodak each built global reputations by shaping – and in some cases defining – their industries.
Open in Who Shared Issue with article?

How new Coke fizzled out

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By Sarah Vizard 
| Business Leader UK
Home Insights How new Coke fizzled out An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today April 23, 1985 has gone down in history as one of the biggest disasters in marketing, PR and innovation. That day 40 years ago provides a cautionary tale for brands about not messing with their core product.
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