Palabras clave Creatividad, inteligencia artificial, Creatividad publicidad Citas Amabile, Teresa M. (1996). Creativity in Context. Westview Press. Boden, Margaret A. (2004). The Creative Mind: Myths and Mechanisms (2nd ed.). Routledge. Csikszentmihalyi, Mihaly. (1996). Creativity: Flow and the Psychology of Discovery and Invention. HarperCollins. Dillon, Robert. (1975). Advertising creativity: Some neglected dimensions.