In my years of organizing trips for people with different interests, I've learned that it’s incredibly difficult to get someone to go somewhere if they’re not genuinely interested in the destination. They might be persuaded eventually, but they’ll hate every minute, and it won’t be fun for anyone. I could never bring certain friends to, say, Glastonbury: they might love music and live gigs, but portable toilets, sleeping in tents and trekking miles between sets? Not their vibe at all.