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Saurabh Saggi on Muck Rack

Saurabh Saggi

As seen in: Adgully
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Articles

Week at a glance: RK Swamy, BBDO part ways; Voot’s IPL windfall; The might of dubbing

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By Jasmine Sachdeva, Zenith India, Ramneek Chadha, Saurabh Saggi
| Adgully Verified
R K SWAMY & BBDO separate after 37 years together India’s pioneering agency R K SWAMY and BBDO, one of the world’s most successful advertising agencies, have decided to separate after 37 years together. Under the agreement, R K SWAMY will buy out BBDO’s stake in R K SWAMY BBDO Pvt Ltd, and BBDO will buy out R K SWAMY’s stake in BBDO India Pvt Ltd.
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The power of a Jingle – The story of the evergreen Vicco Turmeric jingle - Adgully.com

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By Saurabh Saggi
| Adgully Verified
Authored by Saurabh Saggi, Head - Communications, Huawei Consumer Business Group, India. “A jingle is a short song or tune used in advertising and for other commercial uses. A jingle contains one or more hooks….” This is the definition of a jingle, according to Wikipedia. I would rather summarise a jingle as the soul of an advertisement. The very thing that makes it tick, consumed, and thought of with the same reminiscence forever.
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